What is the fair trade?
Fair Trade is a commercial partnership based on a respectful, transparent and fair exchange between the different components of the value chain: workers, producers and traders. Fair Trade organizations, through consumer support, are actively engaged in supporting producers, raising awareness and
campaigning for changes in the rules and practices of conventional international trade.
It contributes to sustainable development by offering better trading conditions and ensuring the rights of marginalized producers and workers.
The objective of fair trade is, above all, to engage a lasting partnership.
Thus, the producer and the buyer undertake to establish long-term commercial relations allowing the producer to envisage long-term projects thanks to regular orders, and the buyer to have a constant supply meeting his needs.
All these commercial exchanges are based on mutual trust and must be done transparently via contracts setting out the guarantees in terms of:
Discussing via fair trade circuits makes it possible to reach customers directly affected by the difficulties of the country and the craftsmen. Indeed, more and more consumers no longer want to make their purchase based only on the price or the characteristics of the product but integrate these major ethical principles into their purchasing decision.
Among these decision’s criteria, the most important is the commitment of the actors to their socio-economic environment. Producers must reinvest the profits in their business or act for the development of their community:
– By encouraging other producers to get organized and by supporting any initiative in this direction.
– By allowing it to benefit from the income generated by the sale of products, through projects in education, health, agricultural development, etc.
The actors must accept a check on respect of these various commitments, whether it was an internal or external control.
“El Kahina” label for local fair trade
The “El Kahina” label was developed on the initiative of the Tunisian NGO ENDA Inter-Arabe with the participation of a large number of actors concerned with fair trade and/or the agricultural sector.
The “El Kahina” label is based on the 10 principles of the “World Fair Trade Organization”, namely:
Our office, ACT CONSULT, has been authorized by ENDA Inter Arabe to audit and survey organizations committed to this concept and seeking for national recognition.
In order to materialize this commitment and obtain the right to use the “El Kahina” label, these committed organizations, whether they are “Production Organizations”, “Transformation Organizations” or “Marketing Organizations”, can contact our office
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